Harry Kane’s transfer to Bayern Munich from Tottenham Hotspur represents more than just Bayern getting a proper striker two summers after losing Robert Lewandowski to FC Barcelona. It is a sign that the Bundesliga can still attract the world’s top talents. In addition to decreasing the polarity between German and English footballing cultures, the move could garner more interest in the Bundesliga from new markets.
Naturally, Kane took the #9 shirt at Bayern and already opened his scoring account on the maiden Bundesliga matchday of the season, Bayern’s 4-0 away win over Werder Bremen. He also tallied an assist — it has been a flying start.
In jersey sales, too. Per kicker (via Bulinews.com), #9 Kane kits sold at a record rate for Bayern the day after his transfer from Tottenham was officially announced by Bayern.
According to this report, Bayern sold 13,000 Kane shirts, split across stadium sales, online shop, and local stores — a club record. The figures eclipse the amount sold after Leroy Sané’s transfer from Manchester City in the summer transfer window of 2020. It also surpasses the number of kits sold after Bayern won the 2020 Champions League over Paris Saint-Germain in the midst of a sextuple year.
Another report, however, had the numbers even higher:
Uli Hoeneß says Harry Kane sold nearly 50,000 shirts in the first week (around 15,000 on the first day). The club made around €1m in sales on the very first day [@welt]— Bayern & Germany (@iMiaSanMia) August 25, 2023
One thing is for sure. Kane has arrived in the Bundesliga with a splash.