Bayern Munich CEO Oliver Kahn always has three specific goals in mind for a season: Win the Bundesliga, win the DFB-Pokal, and win the Champions League. When it comes to long-term goals, though, Kahn has grand ideas.
“Football is always about winning the next game. That’s why we’re here and that’s what the day-to-day business is about: making this level of football economically possible. In sporting terms, I’ve set myself the goal of consolidating the successes we’ve had in the past,” Kahn said to FCBayern.com. “The competition will be chasing us like seldom before. We have to be aware of that.”
Kahn, though, knows that the club must be about more than success on the pitch.
“In general, my goal is for the fans to say about FC Bayern: This is my club, this is the best club in the world,” Kahn said. “I want FC Bayern to be more than just about success for people. The club should create a sense of identification and give our fans an important purpose in life. Our fans should be able to be proud of their club.”