Bayern Munich will join the rest of the clubs in the Bundesliga in inviting fans back into their stadium this upcoming season. In a recent press conference by club president Herbert Hainer and CEO Oliver Kahn, the two addressed fans finally getting back into the stadium.
“The biggest challenge in the short term is to get the spectators back into the stadium piece by piece,” Kahn said. “Football lives from enthusiasm, fans are the essence.”
However, the last year has been hard on clubs around the world, and Bayern are no exception. “We are assuming a loss in sales of 150 million euros in the last year and a half,” Hainer said. For a club that relies on the revenue of “butts in seats”, this is a heavy load for Bayern to bear.
Bayern are preparing for the ever-changing landscape of the sport as Kahn pointed out. “Overall, we have a different football landscape compared to a year and a half ago. The financial situation is different.” Kahn continued, “There is a lot of movement in European football, for example financial fair play or salary cap. There will be changes in football.”