Bayern Munich might have lost yesterday, but at least they looked good doing it.
That makes you feel better, right?
Okay, maybe not, but at least you can take solace in the club’s commitment to social causes. Thanks to proceeds raised from sales of the club’s “Human Race” jerseys, which were the model that Bayern Munich sported on Wednesday against Holstein Kiel in the DFB-Pokal, the club was able to donate €100,000 to SOS Children’s Villages (per FCBayern.com):
The jersey was designed by American musician Pharrell Williams. Since November, FC Bayern has been campaigning specifically for more tolerance and peaceful coexistence and has also been selling the limited-edition diversity jerseys under the motto “Human Race”. The shirts are now sold out and FC Bayern is donating €100,000 of the proceeds to SOS Children’s Villages worldwide. Previously, the FC Bayern Women and Reserves in the third division had already played in the special jerseys.
CEO Karl-Heinz Rummenigge was happy to be involved with such a good cause.
“We are very pleased with our ‘Human Race’ campaign,” said Rummenigge. “FC Bayern was once again able to set an example for diversity and tolerance. We are also very pleased that €100,000 were raised for the organization SOS Children’s Villages worldwide. We would also like to thank our fans here who, by buying this very special jersey, have shown that they share the values that FC Bayern lives by. We all wear the same jersey.”
President Herbert Hainer was equally ecstatic to be a part of the campaign.
“Social values such as diversity and tolerance are essential building blocks of FC Bayern’s DNA,” said Hainer. “With around 300,000 members, we are the largest sports club in the world, and as ‘The World’s Biggest Sports Family’ we want to live up to this responsibility. Sport connects people around the globe. FC Bayern wants to play a part in this.”