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Adidas dropped a special collection of five new jerseys this morning with Real Madrid, Juventus, Manchester United, Arsenal and Bayern Munich all participating in the “Human Race” initiative run by Adidas. American singer and designer Pharrell Williams developed a limited edition jersey for each club. This campaign is meant to send out a new strong sign for diversity and tolerance.
Designed by hand, for the @humanrace.
— adidas Football (@adidasfootball) October 23, 2020
Introducing the @humanrace jerseys, a design process imagined and realised by @Pharrell for @arsenal, @fcbayern, @juventusfc, @ManUtd and @realmadrid.
Exclusively available now through adidas and official club stores. pic.twitter.com/hR2OaVQrpt
Each jersey is a redesign of a particular historical kit from each club. Bayern Munich’s special edition kit is an aspiration from their 1991/93 attire. All jerseys from this new Adidas collection were redesigned by hand (which explains the look), “for the human race.” The German record champions will support SOS Children’s Villages worldwide with the money raised from this initiative.
91/93 ➡️ 20/21
— FC Bayern English (@FCBayernEN) October 23, 2020
https://t.co/nZDBeU7VIn#FCBayern #MiaSanMia pic.twitter.com/jNUjrRGRgo
BFW Analysis
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It is great to see Adidas partner up with their biggest sponsored clubs to launch a campaign focused around diversity and tolerance. I hope to see further action from each partnering club to push this initiative and message going forward. Bayern Munich has already stated that they are taking this action as the start of its own expanded campaign, that will raise awareness for tolerance and peaceful coexistence for the rest of the year.
You will be able to order Bayern’s new kit in their online store. I would’ve love to see a redesign of either their 1998/1999 away or their 2010/11 home kits. Regardless, I still love the look and feel of this new kit. So, if you were thinking of getting a new Bayern kit, you can now do so while supporting children worldwide.