Bundesliga nails down LATAM contracts for regional fans

In another move that helps provide viewers with access to the Bundesliga, the league has signed a new agreement with OneFootball to make matches freely available throughout the region. In addition, the Bundesliga has secured deals with Claro Sports & Flow Sports will further increase opportunities for football fans to experience the Bundesliga.

For Bayern Munich fans or supporters of any Bundesliga side in Latin America, this is excellent news. Per the release:

All Bundesliga matches throughout the 2020-21 season will be available on the free OneFootball app in nine countries across the region. The partnership will see live Bundesliga action streamed directly to fans across the Spanish-speaking markets of Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela. The deal comes after it was recently announced that OneFootball is also an exclusive rights partner of the Bundesliga in Brazil.

The agreement ensures that the biggest Bundesliga fixtures will be freely available to fans, including the biggest derbies, such as Der Klassiker, and the all-important promotion and relegation matches at the end of the season.

In addition to OneFootball, pan-regional broadcaster Claro Sports will also showcase the Bundesliga’s final Matchday fixture each week, which takes place on Sundays at 11am Mexico time.

Bundesliga International CEO Robert Klein was happy to be able to provide more people with access to Germany’s top flight.

“Throughout Latin America, our broadcast strategy has been to look for the opportunity that allows more fans to experience and enjoy the Bundesliga,” said Klein. “Through our OneFootball partnership, as well as the additional Free-to-Air (FTA) and other broadcast deals in the region, we are able to maximize the Bundesliga’s presence.”

Bundesliga International will also be working with SPORTFIVE to market a portfolio of FTA and pay TV packages for additional countries throughout Latin America. The available broadcast and digital products will not only include live matches, but also highlight formats, interviews and wide-ranging social media content, as well as the possibility to individually customize packages. Per the release:

This partnership underlines Bundesliga International’s overall strategy to create localized content for each market, develop close relationships with each broadcaster and showcase German football in a relevant and engaging way. One such example is the recently-signed WIN Sports deal in Colombia. As the number one sports network in Colombia and home of the Colombian football league, WIN Sports will now deliver four Bundesliga matches per Matchday and help to promote one of the most exciting European leagues alongside its domestic offering.

Bundesliga International and SPORTFIVE will also market a dedicated free TV package to sub-Saharan African media stations. The package contains one high-profile Bundesliga match per Matchday as well as the Bundesliga “Weekly” preview show and the Bundesliga highlights show, featuring the best action from every Matchday. Among other countries and partners, deals have already been agreed to with Ghana’s national public broadcaster GBC and Nigeria’s free TV satellite provider OurTV.

Finally, in the Caribbean, Bundesliga International has agreed to terms with Flow Sports for the rights to broadcast all Bundesliga matches in 29 territories throughout the region. Flow Sports, a part of Liberty Latin America, is the preeminent broadcaster of premium live sports in the Caribbean, and will give more fans than ever before access to the top stars such as Jadon Sancho and Leon Bailey.