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Bayern Munich sign youth partnership deal with SportsSG in Singapore

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Bayern’s youth programs continue to grow and pave the way for the future of young players.

Dr. Chiang Hock Woon (Deputy CEO, SportSG) and Klaus Augenthaler (Legend and international youth coach, FC Bayern).
Dr. Chiang Hock Woon (Deputy CEO, SportSG) and Klaus Augenthaler (Legend and international youth coach, FC Bayern).
FC Bayern München

Per an official press release, Bayern Munich has announced a brand new youth partnership with the Singapore Sports Council (SportsSG) in Singapore. The new partnership will include the international youth tournament series “FC Bayern Youth Cup” along with exchange and education programs for Bayern’s youth coaches.

Bayern have already made their presence felt in Singapore and the rest of Asia with some of their outreach events, including 2017’s summer preseason tour. Bayern’s executive board member for internationalization and strategy, Jörg Wacker, expressed his excitement for the partnership:

Football is becoming more and more popular in Singapore, and we’re proud to cooperate with SportSG. An extensive exchange of knowledge and our continuous support of the development of youth football in Singapore is the focus of the partnership.

SportSG CEO Lim Teck Yin echoed Wacker’s excitement, adding that FC Bayern is the perfect brand to partner with for the long term future of Singapore’s youth programs in sport:

More than providing affordable football programmes for children and youth, we pride ourselves in enhancing the quality of our programmes. We partner like-minded clubs that bring excitement and excellence to our participants. We are very happy to have a famous global brand in football, FC Bayern, as long-term partner to enrich our existing programmes. There is a lot to learn from them with their long-standing record of producing well-rounded players. Their expertise will definitely help to inspire upcoming talents, encourage more players to train seriously and I hope that we will see sustained and increased interest in the sport over the years.

With this new partnership, Bayern will now have six separate youth schools in Asia as they already have locations in Thailand, Japan, and three in China. To say that Bayern have made leaps and bounds with their youth infrastructure would be a massive understatement, as the club continues to innovate and provide opportunities all over the globe. This is just another fine example of how and why FC Bayern is one of most well-managed and fastest growing brands in sport.