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Survey: Bayern Munich the least likable club in the Bundesliga

Bayern finished dead last in the “likable” category in an annual survey of German fans, but first under another important rubric.

MUNICH, GERMANY - AUGUST 24: Robert Lewandowski of Bayern Muenchen reacts during the Bundesliga match between FC Bayern Muenchen and TSG 1899 Hoffenheim at Allianz Arena on August 24, 2018 in Munich, Germany. Photo by Lukasz Laskowski/PressFocus/MB Media/Getty Images

In a survey conducted among 4000 people across Germany, Bayern Munich was named the least liked among the 36 clubs in Germany’s 1st and 2nd Bundesliga divisions. As in other things, Bayern claimed this dubious honor with a whopping lead lead over the second-least-liked club in Germany, RB Leipzig.

The survey, an annual Fussballstudie conducted by the Technical University of Braunschweig, is part of a broad analysis of the brand strength of Bundesliga clubs. Bayern’s death grip on the Bundesliga Meisterschaft and its numerous fan clubs have not done it any favors in the eyes of supporters of other 1st and 2nd-tier clubs.

Bayern’s likability among German fans even declined by 6.54% as compared to last season, reflecting similar drops in popularity Dortmund, Werder Bremen, and Stuttgart (5.18%, 5.24%, and 6.51% respectively). While other clubs took a fall, DFB-Pokal winner Eintracht Frankfurt's likability rose by 9.02%.

Asked which clubs “were good,” German fans ranked Bayern first, followed by Dortmund and . . . Holstein Kiel! RB Leipzig came in 4th. Kiel and Dortmund led the ranking of which club played the “most attractive” soccer, where Bayern feel squarely in the middle at 17th.

The most likable club according to German fans? Pluckly little SC Freiburg.

Likability of Bundesliga clubs, in descending order, according to the Football Study 2018 conducted by Technical University of Braunschweig:

  1. Freiburg
  2. Kiel
  3. Sandhausen
  4. Regensburg
  5. St. Pauli
  6. Augsburg
  7. Fürth
  8. Gladbach
  9. Union Berlin
  10. Mainz
  11. Köln
  12. Aue
  13. Hoffenheim
  14. Paderborn
  15. Borussia Dortmund
  16. Heidenheim
  17. Werder Bremen
  18. Nürnberg
  19. Bochum
  20. Frankfurt
  21. Darmstadt
  22. Hannover
  23. Ingolstadt
  24. Duisburg
  25. Bielefeld
  26. Magdeburg
  27. Düsseldorf
  28. Wolfsburg
  29. Stuttgart
  30. Bayer Leverkusen
  31. Hertha Berlin
  32. HSV
  33. Schalke 04
  34. Dresden
  35. Leipzig
  36. Bayern Munich

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