Bayern Munich fans, we hope you’re hungry, because Uli Hoeness has some sausages and frankfurters to serve up to the Allianz Arena faithful this season. After having the club’s caterers run a blind taste test for a variety of different brands of sausages and franks, they chose the brats provided from HoWe . HoWe used to be owned by Uli Hoeness, which he founded in 1985, but he stepped away from the business in 2014, leaving the company to his son, Florian, and his daughter, Sabine.
When Uli was still in charge of HoWe, he refused to have their sausages sold at the Allianz Arena, and the majority of them were provided by Munich based butcher, Magnus Bauch. Now, however, Hoeness admitted that’s it’s up to his children where they sell HoWe’s products, and even went on to say that he’s proud that their sausages did so well in the blind taste tests (via Bild)
As long as HoWe belonged to me and my wife I refused to supply its products to the stadium. But the sausage factory now belongs to my children. The stadium caterers [Do & Co] recently ran a blind tasting test, and they want to order from my son. I can’t tell him who he can or can’t sell to. Besides, it’s very pleasing that HoWe products did so well in the test.
Per the Bild report, an official spokeswomen from the Allianz Arena’s caterer (Do & Co) announced the type of sausages from HoWe that the venue will now be carrying:
For quality and taste reasons, we have now decided for the white sausage and curry-wurst (4.20 or 4.90 euros, with Semmel, or ‘roll’) from HoWe.
All of the sausages and bratwurst will now be exclusively provided by both HoWe and Magnus Bauch; seven different types, to be exact.
With the introduction of HoWe’s sausages to the Allianz Arena, Hoeness could quite literally wind up eating his own words since he’d long refused to have the products sold there when he was in charge of the company (pun intended). Nonetheless, if the football on display from Bayern at the Allianz Arena wasn’t savory enough, fans will now have a bevy of delicious options to choose from when it comes to picking their brats. Beautiful football, incredible atmosphere, delicious food, and of course, fantastic beer; the Allianz Arena has it all and the addition of HoWe surely will not disappoint!