Not much Spanish is spoken in Bavaria, but growth in America has led Bayern Munich to open a Spanish language online store.
Bayern’s President of the Americas, Rudolf Vidal, said the club’s efforts in the Western Hemisphere have helped it connect with new fans:
“We have over 130 million followers in the Americas alone and over two thirds of them are native Spanish speakers. Last year’s fan survey in the Americas showed that over half of the respondents felt it was important to have language specific websites and social media. We’ve responded by putting more resource behind Spanish language content and launching the Spanish online shop,” he added.
Bayern has 14 fan clubs in Latin America, with Guadalajara, Mexico’s club being one of the largest in the world. Over 11 million social media accounts in Latin America follow Bayern which helps to improve the club’s overall media presence across 20 countries.
The addition of Colombian midfielder James Rodriguez has helped to boost the club’s image across the region, and coupled with other Spanish speaking players like Thiago and Javi Martinez, this move makes perfect sense. Spanish is one of the most popular languages in the world and creating this site will allow the club to expand and attract fútbol fans everywhere.