Bayern Munich’s social media team has been strangely quiet about a big sponsorship deal that the club formalized with Hamad International Airport, Qatar (HIA). Andreas Jung, Bayern’s executive board member responsible for sponsorships, marketing, and PR, was in Qatar this past Monday for a joint announcement with HIA’s CEO Akbar Al Baker:
HIA chief operating officer Badr Mohammed Al Meer stated, “We are happy to put [our] logo on the jersey.” The sleeve logo was unveiled at a joint press conference (here in Arabic) in Doha. Jung stated that the sleeve logo was part of the deal that Bayern signed with HIA in January 2016.
At the festivities, Jung and Al Baker cut the ribbon to a brand new Bayern Munich team store at HIA. They also launched a promotional film featuring several of Bayern’s best-known players (and recently transferred Douglas Costa) that will be shown at the airport and on Qatar Airways flights. You can buckle your seat belt and watch it here:
As is well known, Bayern Munich regularly holds its winter training camp at the Aspire Academy in Doha, Qatar. Despite recent political turmoil in the region, Bayern’s ongoing relationship with Qatar remains strong.