Technology conglomerate Siemens and Bayern Munich have announced a new-three year partnership beginning at the start of the new season. Siemens will become the new “Performance Partner” of Bayern Munich. Karl-Heinz Rummenigge, chairman of the executive board of Bayern Munich, stated,
There are two Champions from Bavaria, who belong together. I would like to warmly welcome Siemens to FC Bayern and thank you in advance for their commitment and trust. We are very much looking forward to this very important partnership for us.
Siemens has headquarters in Berlin and Munich and is already working with Bayern by providing technology solutions to the Allianz Arena. The company will now work even more closely with the club to develop new digital products.
In a press release, Siemens president Joe Kaeser said,
Our technologies and knowledge of digitalization will enable us to help the club further increase its success both nationally and internationally since modern, high-performance sports require high-performance technologies. Siemens and FC Bayern share a passion for performance and quality. At FC Bayern, it's all about athletic excellence. At Siemens, it's all about engineering excellence.
The partnership will see an increased number Siemens technology systems in and around the Allianz Arena and also at the club’s Säbener Strasse training ground. As the club emphasized, Siemens will bring its expertise “in the areas of electrification, automation and digitalization for the benefit of FC Bayern and its fans.” The stadium will become a “perfect experience for all fans of the game.”