The Deutsche Fußball Liga has a current agreement with Hermes Group, a logistics company, for the left sleeve sponsorship on all Bundesliga jerseys. That deal runs through the 2016-17 season. When that expires, the DFL will try something different.
Beginning in the summer of 2017, the DFL will allow allow all 36 clubs to sell the sleeve sponsorship on their own. This comes as the way television revenue is distributed among the clubs is being disputed. Bigger clubs competing in European competitions believe that they should be receiving a larger share of the TV revenue.
Bayern Munich currently have Deutsche Telekom as their main sponsor on the front of their jerseys. The deal was recently extended through the 2022-23 season for a reported €30 million a year. It is certain that Bayern will surely receive the largest sponsorship deal out of all of this, but it remains to be seen what kind of money a sleeve sponsor can generate.
If you had to take a wild and uninformed guess, who do you think Bayern will get for their sleeve sponsor?