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First Adidas, then Audi, and now Allianz.
Bild is reporting that the world's largest insurance company is purchasing an 8.33 percent share in Bayern Munich for €110 million, the largest business transaction in Bundesliga history.
Adidas was the first corporate partner to Bayern Munich, purchasing a 10 percent share for €75 million in 2001 before Audi bought another 9.09 percent in 2009 for €90 million. Doing the math based on the Allianz share price one can value FC Bayern at €1,320 million, nearly twice the value of the club when Adidas joined 13 years ago.
This news comes in the shadow of the record turnover of €432.8 million in 2013. Forbes currently values FC Bayern at €1,032 million.
The money will allegedly absolve the club of their remaining debt which was incurred by the construction of the Allianz Arena, which opened in 2005. FC Bayern is not expected to use the money on transfers, according to the report.
UPDATE: The official Bayern Munich press release states that in addition to absolving the club of their Allianz Arena debt, the purchase will also fund the construction and development of a new junior and youth area in Munich.