FC Bayern is the 2nd most valuable sports team brand in the world!

An independent brand valuation consultancy firm called Brand Finance compared all sports teams in the world, and came up with a ranking of whose trademark and associated intellectual property is worth the most.

The only team to come out ahead of Bayern ($785M) was Manchester United, with a brand value of $852M. Real Madrid and Barcelona make up the rest of the top 4, with values of $599M and $580M, respectively.

What was surprising to me was that 4 "real" football clubs easily outdistanced popular teams like the Dallas Cowboys (5th place, $510M) and the New York Yankees (10th, $397M).

I guess it's just another indication of how well run FC Bayern really is (and probably the importance of marketing in the Asian-Pacific region).

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