FanPost

FC Bayern is the 2nd most valuable sports team brand in the world!

An independent brand valuation consultancy firm called Brand Finance compared all sports teams in the world, and came up with a ranking of whose trademark and associated intellectual property is worth the most.


http://www.brandfinance.com/images/upload/brand_finance_sporting_brands_2012.pdf

The only team to come out ahead of Bayern ($785M) was Manchester United, with a brand value of $852M. Real Madrid and Barcelona make up the rest of the top 4, with values of $599M and $580M, respectively.

What was surprising to me was that 4 "real" football clubs easily outdistanced popular teams like the Dallas Cowboys (5th place, $510M) and the New York Yankees (10th, $397M).

I guess it's just another indication of how well run FC Bayern really is (and probably the importance of marketing in the Asian-Pacific region).

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

Join Bavarian Football Works

You must be a member of Bavarian Football Works to participate.

We have our own Community Guidelines at Bavarian Football Works. You should read them.

Join Bavarian Football Works

You must be a member of Bavarian Football Works to participate.

We have our own Community Guidelines at Bavarian Football Works. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9353_tracker